Google is one of the most formidable search engines that we use today on Internet. It is so popular and powerful that it has become synonymous with Internet search. When millions and billions of people use Google all around the world then it becomes imperative that your website lists first when someone searches for the products or services that your company offers. This way you can increase sales and your revenue. Though there is no fixed formula or secret to get listed on the first page of Google there are certainly some rules that, if followed, can surely increase your chances of getting listed at the top position in Google’s search results. Here we mention some tips that should help you with some of the challenges that many of you face in ranking your website higher in Google search results.

  1. Content is King
    It may sound clichéd and might have been overused in the context of search and SEO but the fact is that no matter what anyone may say content is still the king. Google search algorithm is designed in such a way that most useful content as per the search query of the users are always given first preference to list higher. Though content is not the only thing that will help in higher ranking of your website but it is certainly one of the most important aspects. Create content that will be read by people even 5 years from its creation this will also give you linkbacks.
  2. Keep the Content Up-to-Date
    Simply creating eye catching content will do no go good if you don’t keep on updating it with the latest information. Research has proved that website with old content receives less visitors thereby affecting the overall ranking of the website. So, if you really want to make it to the first page of Google then add fresh and updated content on your website; it can be regarding a new product or service that you are offering or it can be regarding any new initiative that your company has taken.
  3. Work with Images and Videos
    A website with rich images and video tutorials attracts more visitors than one that does not have. This organically increases the page rank of your website. So, it is useful if you have your products or services well documented in the video or text form on your website.
  4. Use the Right Keywords and Know Your Users Well
    Whenever you create content for your product or services make sure that you use keywords that are closely related to your offerings. Make your headline descriptive and if possible use the keyword in your title too; this will help you in SEO. With every Google search algorithm update, the challenge to optimize the keyword is becoming more and more important. Also, if you know your target audience then you can use keywords to optimize in such way that you get more visits. Choose keywords that people are using to search your products and services.
  5. Get a Website Maintenance Plan
    Not all things are possible for end users to carry out and hence it is very important that you get a good website maintenance plan. Convergence Support Desk is one such web maintenance service where you can purchase online plans for your website services. No matter whether you are a start-up or an SME or a large company having experts to take care of your website is very reassuring. This way you can concentrate more on your principal business rather than taking care of your website. It’s a win-win situation for both the company and the service provider, since they can offer you premium level of services at a fraction of the cost.

For more information about Website Maintenance, visit Convergence Support Desk, call us on 022-25136632, or mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.