According to market research firm eMarketer global E-commerce market value stood at $1.5 Trillion in 2014 and it is poised to reach $2.3 Trillion in 2017. Even a small percentage for this gargantuan market share is huge and significant. Today e-commerce space is crowded and with competition becoming stiff and colossal. Each passing day startups have to face new challenges like attracting capital for growth, finding skilled resources, space for office etc in such circumstances it is prudent for eCommerce companies to look out for cost saving alternative while reaching to new customers. Today some of the largest E-commerce companies in the world generate half of the sales and revenue in the market this still leaves a large market for budding ecommerce companies. So how to catch attention of the users when they are online and searching for the products or services that you sell? Do you need tons of cash to get things going for you? What is the secret behind getting attention of the customers?

Increase your ecommerce website traffic

Here are best practices that you can follow to get increased website traffic

1. Upload fresh content

If you are looking for good website traffic then make sure that you upload latest content to the website – it can be product images or videos, product description, reviews, ratings, customer testimonials, pricing, podcast, webinar etc. This helps in improve your website page ranking on search engines like Google, Bing etc. This also helps in generating organic website traffic. 

2. Use High-Resolution Product Images

When you use product images of high resolution you are offering user a premium experience and giving them a reason to stay longer on your website. This most of the time may convert into sales. Products with a image get more clicks and have higher conversion rate.  So make sure next time you have images with all your products.

3. User Reviews and Testimonials

When people are making buying decision they always look for others who bought the product or services. If they find the review favorable it does influence their decision making process regarding the purchase, though it is not a single criterion nevertheless an important one. Testimonial also plays a role in helping people make informed choices and helps veracity of the company. 

4. Go Mobile! Go Responsive!

With mobile devices like Smartphone and tablets becoming major personal devices of people for online shopping making a mobile and tablet friendly responsive website will help you get more visitors using these devices.  Responsive website offers seamless experience while searching for products and services across different categories, easy purchase options and easy navigation etc. E-commerce website having a websites optimized for mobile brings in more conversion compared to the websites those are not optimized for mobile viewing. 

5. Online PPC Advertisement

Using PPC advertising platforms like Google and Bing will also help you bring more visitors and generate high revenue. Unlike above mentioned ways PPC requires investment to bring in leads and convert it into paying customers. However if done in a right way this can open doors for huge number of customers.

6. Use Social Media

For Inbound marketing Social media has been an ideal source and companies with limited digital marketing budget can make most of this media. With the advent of Facebook, Linkedin, Instagram, Pinterest, Twitter the social media landscape has changed to the larger extent. These platforms help keep customers engage and create a positive ecosystem about your product and service offerings.