Your website is the digital representation of your business; make sure it leaves a good impression by effective website management.

Imagine a women's dress store called Store A in a local market. Season after season, month after month store A continues to show the same stock of clothes to the buyers. Also the mannequins outside store A have been showcasing the same outfit since the day it started. Now imagine another store B right who keeps changing his shop display every week and ensures to bring in new variety of clothes every month. He also keeps sales and schemes for special festivals and periods. As a buyer where would you go to buy clothes? Isn't the choice obvious?

The same mantra is applied to websites in fact it just gets even more dynamic. You have 2 choices either be a static Store A where you make a website and forget about it giving no motivation to your visitors to come back or be a store B where your visitors get something new on every visit and have multiple reasons to browse through your page.

So what does it take to make my website a store B?

Being a store B only requires regular website maintenance. 

Maintenance would involve making the website responsive, compatible to multiple browsers, making the content SEO friendly,  regular checking of links, ensuring faster and easier access to the website for the visitors,  managing the placement of the content and various other customized additions as per the nature of your website and business requirements.

A good website maintenance will help you get the following

  1. Better website performance
  2. Good website ranking 
  3. Considerable ranking among search engines
  4. Lower bounce rates
  5. Increase in engagement time on the website
  6. Creating a good brand positioning and perception
  7. Online being a global medium, a good website will also attract investors and associates
  8. Increase in the customer reliability and trustworthiness of your brand
  9. Interesting and well presented content gets more talked about and shared in today's digital world
  10. Increase in number of visitors

 

All the above factors collectively boost the chances of your visitor converting into a buyer, thus helping grow your online sales numbers.