As crucial as it is to get your website and other Web properties in place it is equally important to ensure that your target consumers know you exist and get to know about your presence.

 

We live in the digital age where the customers are constantly serving for goods / service providers like you on the online space. There are several ways to claim you online presence to your consumers; you can use a few of them or all of them for the best results.

Here are some of the tricks to attract the right target audience to your page.

1) Name Game: Have a simple website name which fits appropriately to the goods or services you want to sell. Having a name which is closest to the keyword of your service also saves you a lot of marketing cost. Example if you are into car selling business and you name you website www.sellmycar.com Even if your customer doesn’t know you, because your name is the keyword of the service chances are you will be easily found by the right customer.

2) SEO: The need for SEO is not a question anymore; it’s how you do it that matters. It is advisable to get expert help for the same as SEO techniques need to be updated time to time as per the logarithms of the search engines.

3) Marketing and Ads: This is the most obvious way to attract a targeted audience to your website. Use Facebook, LinkedIn, Google or other platforms to do the same. LinkedIn is better for a B2B targeting, Facebook is B2C and Google is for both.

4) Create Word of Mouth: Word of mouth is the best form of marketing both offline and online. On the web there are several influencers like bloggers, writers, video-bloggers, celebrities, experts, etc., who have a large amount of followers. If you can get them to write good stuff about your business, it will get you credibility among their followers. Choose the experts correctly and you will reach the right audience. Also ask the influencer to mention your website to link them onto it.

5) Analytics and Website Maintenance: Analytics will help you understand who are currently on your website and where are they getting the references for your website. Check which links are giving you the maximum hits on your website and focus your marketing activities on those links to get more traffic.
Website maintenance is a core of all above activities. Because even with all the above tricks if your website is not in good shape, your customer will return back to look for other service providers. Ensure that you have hired an expert to take care of your most important web asset.

The saddest part for any website owner will be to have high traffic but of all the wrong people. Imagine a website meant for college kids getting traffic from 40+years of audience just because it is not named properly or has not targeted it's audience appropriately.

Save yourself this horror and set your audience rightly.

Stuck with the wrong audience? Get help from Convergence Support Desk.