Creating a website? Don't just concentrate on the look but pay more attention to the content. What you put in there will decide how well your website can work to achieve your goals. Ensure that the necessary details are covered in your content so that your customer gets all the information he needs to trust you and use your good/service.

Here are 5 things that should be communicated through your website.

1) Contact Us
Obvious, isn't it? But there are few who believe in remaining a mystery by keeping their contacts secret or at the mercy of feedback forms. Certainly a big no no...

2) Who are You?
Unless you are a brand that is always at the tip of the consumers tongue, please don't shy away from introducing yourself. Consider your client as your potential life partner and give equal efforts to give your best first impression.

3) Your Products/Services
While who you are talks about your company or individuality, your products / services page should present the various things you have to offer. A well presented profile is equal to half way through sales, make sure you’re convincing enough.

4) Why are You Worth the Trust?  
Testimonials, blogs, reviews, rankings, page visits and many other factors can be used on your website to show that you are a reliable brand. Remember that herd mentality works online as well. More than blabbering about yourself, get your clients to talk about you. Customers tend to trust their opinion more than yours.

5) Brand Personality
Ensure that you website is an online representation of your company in every way. The colors use don your website, the kind of design and the tone of language should be in sync with your on ground brand personality and communication. The best way to judge this is that even if your site loads slowly just by seeing your website background or logo or just some element the customer should be able to guess the name of your brand.

Although covering the above mentioned details is super important make sure you don't go too long on content. That will put your visitor off and even though you have mentioned some interesting stuff there, he will run away just looking at the size of your content.