Businesses that don't have a website are like schools that run without books.
It seems impossible how companies cannot have a web identity in the form of their own website.

Websites no more just remain the face and identity but help in business growth as an active marketing tool. There are several ways in which websites can be used as an active digital marketing tool.

Some of them are;

SEO: Although you would debate that SEO is a means to attract more attention to the website, the website in itself is the best SEO forming tool. Good content, right tags and keyword rich communication on your website can help you grab a high amount of right targeted traffic on your website. And once they are there its up to you what you want them to do on your Web pages.

Selling: The ultimate aim of every business is to maximise profits. So why not use your website to be a helping hand in selling your products or services. Because remember millions of potential customers might not have access to the stores where you present but they all have access to the online world where your store can always be present at their service.

Engagement: If there is one thing as important as selling it is to keep up the communication with the customers. It is important to not just talk to your customer but interact with them. This means you need to give them a platform to be able to talk back to you. Give them the opportunity to express their opinions about you. Feedback forms, surveys, live chats, etc are some of the many mediums which can be used on the website to ensure maximum engagement with the employees.

Information tool: Whether it is for your stakeholders, the media or your consumers, your website can be a great tool to keep them updated about the latest happenings at your end. Sharing recent news articles, event data, or uploading real time press releases can make your website active and a source of interesting information.