What’s in the name? Well…. When it comes to your website… everything is in the name!

Whats your name is the first question you ask when you meet someone. Even while introducing yourself it’s your name that gets the priority. That’s how important the power of your name is. It is the core of your identity. The same implies for your website too. Your domain name is the name by which your website is identified and searched on browsers. Having the right domain name means you are easy to identify and you let your customer know about yourself even before he sees your website.

Here are 5 things to consider while naming your domain;

1) Be relative to your company name
If you are registering a domain for your company or brand, it is advisable to use the same name of your brand as the domain. This ensures that customer is able to reach out to your easily when he is trying to search for you. If your website succeeds at building a good amount of traffic it will also help you in good brand building. 

Example: www.google.com (simple and easy to remember) 

2) Consider your goods an services
In case your company is not very popular or your brand is new and still in the building stage, consider making use of the product or service name that you are operating in. Chances are your customer might not directly search for you but he might be interested in your services, so help him locate yourself through the same. This is also helpful in case your company name domain is already taken up by somebody else.

Example: www.bookmyshow.com, www.buyahouse.com

 (Coincidently it is also the companies name, but it directly spells out their services too)

3) What’s your domain registered as?
If you aren’t too ignorant to the digital world, you must have surely observed that different websites are registered with different domains like .com, .info, .co.in, .org, etc. There are reasons why domains are registered with specific domains. One of the reasons maybe the non availability of the universal .com domain. But there is more meaning to the other domains as well. Example, NGO’s prefer to have an .org domain while businesses prefer a .biz domain. Interactive and informative sites often use .info as their domain.

Example: www.yahoo.com

www.change.org

www.austria.info

4) Be short and crisp
Make it easy for your visitors to remember you. Having too long or difficult domain names will just distract your customer and work against your website recall. Be short and use only the words that are useful and relative.

Example: www.uknowva.com (uKnowva is the company’s software name. The domain has been kept to the point)

5) Avoid juggling words
You might be great at vocabulary. Kudos for that! But when you decide your website domain address avoid using too confusing words and spellings. Be easy to remember. Having multiple double alphabets or having silent words can make it difficult for your visitor to find you.

Need help with your website? Try www.convergencesupportdesk.com.